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For a second, I had to double-check what I was seeing.
Only in 2025 would the nation’s biggest daily hand over its front page to… another newspaper. Except this one isn’t real.
The Times of India cover was all about the Toledo Truth-Teller, a made-up newsroom at the heart of The Paper, a new mockumentary sitcom from the creators of The Office.
Think about that for a second: one of the oldest media formats, print, putting itself in the service of one of the newest streaming entertainment.
A real newsroom spotlighting a fictional newsroom. The irony writes itself.
For decades, we’ve heard “print is dying.”
And yet, here’s a streaming series about a made-up newspaper buying front-page real estate in an actual newspaper.
Old school meets new school.
Print gives legitimacy to OTT.
It’s a full circle moment.
Whoever pitched this campaign deserves a raise.
OTT leaning on print to remind us what print meant, now that’s clever.
